ROI: Knowing what makes a candidate 5X more successful
50% less likely to be terminated,
helping DocuSign reduce turnover
not perform, avoiding $1.05 million
in potential turnover expenses
REDUCED REFERENCE CHECKING TIME 94%
LOWER INVOLUNTARY TERMINATION
Challenge – Recruiting a tech-oriented team with a tech-oriented hiring process
The HR team embarked on a plan to completely reengineer and digitize its recruitment process from start to finish so that it could not only improve its process and but support the business by improvident DocuSign’s quality of hire.
Solution – Profiling success and obtaining real insights from references
In some cases, references revealed additional information about candidates who performed well in interviews; in other cases, stellar reference feedback ruled people back into the process who would not have been considered following initial interviews.
According to DocuSign, “SkillSurvey helps us uncover critical, job-specific skills in candidates. Because the survey is scientifically validated, we can compare our candidates to thousands of others who have applied for the same role. We also get comments about candidate strengths and areas for improvement to help hiring managers during interviews.”
In fact, DocuSign’s Michael Mothersbaugh, VP of North America Enterprise Sales, won’t accept an interview request until he sees a candidate’s reference feedback. That feedback helps him and his hiring managers ask more probing questions, identify strengths and areas for improvement, and determine who to move forward in the hiring process. “The reference feedback on candidates is a critical part of our selection process. My team knows it’s required—and not just for individual contributors. We demand to see a feedback report for every level of sales hiring.”
By instituting this automated reference checking process, DocuSign has dramatically improved the quality of its hires. “After conducting regression analysis and validity studies of our model, we found that if the candidate matched our profile, they were five times more likely to hit quota.”
The HR team worked closely with key champions in the sales and lead generation teams to help obtain funding for SkillSurvey’s solution. As word of their success spread globally, adoption spread, and they are continuing to roll out this solution to other areas.
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